Role of Electronic Media in Communication Essay Example for Free

Role of Electronic Media in Communication Essay The role of the Internet in business communication is varied and has come to be of great importance. It can be used to increase effective communication both internally and externally. Use of the Internet can make it easier to connect with others quickly and more often, in addition to exchanging a wide array of media types. It can be used to communicate purchase information to vendors and by customers to ask questions. The factors that make the role of the Internet in business communication important can also cause conflict, depending on the way the medium is used. Email is one of the most popular uses of the internet in business communication. It is widely used for both internal and external communications. Email enables users to communicate with each other at any hour and from several locations. It can also be an effective way to keep track of requests, conversations, and other important data as it provides a record of what was communicated. One of the most significant internal uses of the internet in business communication is the intranet site. This is a website that is only available to the members of a particular organization. It typically serves as both a sort of community bulletin board and a place to access forms, information, and other resources that are necessary or helpful for employees. Most intranet sites are password protected and some even have sections which are only available to certain groups of employees. The transmission of the internet has revolutionized the business arena. The use of the Internet is changing high-tech marketing overnight while different industries have been trying to use it as part of their marketing strategy. It does not only reconfigured the way different firms do business and the way the consumers buy goods and services but it also become instrumental in transforming the value chain from manufacturers to retailers to consumers, creating a new retail distribution channel. Website development is a powerful tool used by different business organizations around the world. It is defined as the process of achieving business objectives utilizing electronic communications technology. Email- Email has evolved into probably the most common form of communication today. Set up mailing lists in your email software for internal communications, vendor news, press releases and customer information. Use a professional email address, preferably with your company’s website address as the suffix, rather than sending from a personal account or a free Web account. Sending bulk emails can result in many of your messages ending up in recipients spam folders or worse, violating the CAN-SPAM act. Contact your Internet service provider to learn if you can send bulk emails from your account and what precautions you’ll need to take to stay within the law, such as including an opt-out provision for people on your list. The convenience of email can lead to impersonal communications — send well wishes and thank-you notes using cards and letters. Press Releases- For generations, the press release has been the standard form of communications between business and the media. Create a list of media contacts and send news regularly. Put a date on each press release and supply contact information for your business, including a persons name, telephone number and email address. Don’t talk about yourself to start your press release — focus on the reader, providing information that makes your information news, not advertising or promotional content. To make sure your press release doesn’t get lost in a flurry of emails to an editor’s inbox, send a print copy of your release via snail mail and follow up with an email. Contact Management Systems- A contact management system is a database of people important to your business that you can sort in a variety of ways. The database should allow you to create lists of customers, clients, media contacts or vendors by contact type, area code, ZIP code, state or other parameters you set up in your database. Some companies create their own contact management systems, others buy sophisticated programs, while others use budget-friendly Web services. In addition to simple email lists, some programs let you create newsletters or other marketing tools to increase your interaction with customers. Phone Systems- Your business will seem more professional if you have a dedicated phone line rather than taking calls on your cellphone. Phone systems allow you to use one phone for multiple lines, play music while customers are on hold, transfer calls to other employees, make conference calls and set up mailboxes. When you buy service from a phone company or your Internet service provider, you might be able to get the phone free, along with a number of upgraded services and free customer support. Video Conferencing- Bringing people together for meetings with video conferencing not only creates a more intimate meeting, but also saves your company thousands of dollars in travel costs. Unlike a telephone conference call, a video call lets different participants show charts, make demonstrations and share drawings, models and mockups. Many computers come with built-in cameras, and attachments are available for many others. Test video conferencing with one other person, then expand to try a few internal meetings before you commit to an important videoconference. 1. Campfire If your business involves frequently collaboration with many different colleagues, clients and vendors, consider using Campfire for real-time chats. Campfire is like instant messaging, but designed exclusively for groups. It also works with any IM client. Campfire’s Web-based, group-chat tool lets you set up password-protected chat rooms and invite others to chat, collaborate and make decisions. You can upload an image file, and it displays right in the chat room for all chat members to see. You can even invite the entire chat room to a conference call with one click. Since it’s Web-based, you don’t need to download, install or configure anything—all you need is a Web browser and an Internet connection. Best of all, a basic package will cost you just $12 per month. 2. Present.ly Present.ly allows individuals to post short, frequent updates that are tracked or followed by others, similar to Twitter. But unlike Twitter, Present.ly provides a secure and private way to do this, enabling users to share updates among members of a company without them being visible to the outside world. The basic service is free. Present.ly enables you to share images, documents, video and audioclips with colleagues. The app is a great way to get quick feedback on a new design mockup, send out new policy documents for human resources or even post pictures from the company picnic. You can also keep the team conversations focused by creating groups for each project or topic of discussion—users will receive messages that are relevant to the topic at hand, and they’re free to move between conversations as desired. 3. Yammer Does your business have team members in multiple locations, or are you a virtual team scattered across the globe? You might want to check out Yammer, which allows you to set up a private social network for your business to communicate, collaborate and share expertise via an easy-to-use, Web-based interface. While the product’s wide range of features makes it appealing to large organizations, small businesses appreciate that Yammer lets you upload and share documents with co-workers and create communities for cases when you’re working with partners outside of your network. SMB owners will also like the price: the basic service is free. 4. Cube Tree Another tool to check out is Cube Tree, Success Factors’ social collaboration technology. Cube Tree combines collaboration tools with a private social network. Users can keep each other up-to-date on their activities by following people and groups of interest, and by posting updates and comments. Cube Tree advances a team’s ability to work efficiently in public and private groups by drawing on a wide array of tools, including blogs, wikis, social docs, polls and task tracking. Cube Tree Basic is free, and Cube Tree Premier costs $5 per month per user. Small businesses that are already using Success Factors’ Employee Performance Management software will also like the fact that Cube Tree uses the same profile and organization data available in other Success Factors modules. For example, when used as part of the recruiting process, Cube Tree can accelerate recruiting by simplifying resume review and discussion on candidates, and it also streamlines the new hire’s onboarding process. 5. Mango Spring Another one-stop-shop for social communication and collaboration is MangoSpring’s MangoSuite, which includes microblogging, chat, document sharing and project management applications that work together in one integrated platform. You can mix and match the functionality you need, and you’ll only pay for what you use, with prices starting at just a few dollars per user per month. MangoSuite pulls together all of your employees’ ideas, deadlines, milestones, threaded discussions, brainstorms, exchanged links and uploaded documents and makes them accessible in a real-time enterprise micro-blogging platform. Similar to how Facebook‘s feed and commenting functionality works, sharing something with the group or project members generates a feed that is visible to the relevant team; users can then comment on any feed item. 6. WizeHive If your company’s online life revolves around e-mail, WizeHive may be the choice for you. WizeHive is a collaboration platform that allows groups to share conversations, notes, tasks, calendars, files and other information in secure, private workspaces. Information can be entered from within WizeHive or via e-mail, Twitter and mobile devices. WizeHive integrates with any e-mail program—you can create new notes or tasks by simply sending a message to a special WizeHive e-mail address with the name of the workspace in the subject. Likewise, you can also receive WizeHive communications from your colleagues via e-mail. The starter package is free for up to three workspaces and 5GB of storage 7. Socialcast Need your social communications technology to integrate with your existing infrastructure? Check out Socialcast. Socialcast allows companies to integrate their traditional systems (such as CRM and ERP) with its social software platform, enabling employees to collaborate and take action on the core processes being carried out by those systems. In terms of core functionality, Socialcast offers internal activity streams, enterprise microblogging, employee profiles, groups, integration with SharePoint and even a desktop app and mobile version. The basic service is free, but for a few dollars per user per month, Socialcast offers Socialcast Reach, which enables integration with CRM systems, ERP systems, HR business systems and more. 8. Facebook Groups Don’t need any of these bells and whistles? You might want to look at Facebook Groups. Your employees are already on Facebook, they know how to use it, and it’s free. While Facebook Groups lacks much of the advanced features of other social collaboration technology, it has just enough functionality for staff to collaborate and work together. They can use Facebook Groups for real-time collaboration, do group chat using Facebook chat, and post photos, news and updates to the group feed. It even has basic document sharing and editing functionality. Best of all, if you want your team to promote your business to their Facebook network, you don’t have to send out an e-mail and hope people share—all you have to do is post an item to your Facebook feed and employees can share with just one click. Conclusion To summarize it all, the emergence of the Internet has undoubtedly changed the business environment in which the firms around the world operate. It has been stated that the Internet has altered industry structure by reducing the costs of coordination in the value chain. The Internet has become a source of competitive benefit by bestowing companies with new ways to outperform their competitors, and spawned new businesses by providing more information. Moreover, the Internet evolves to encourage direct interaction between producers and consumers in markets where consumers have more complete information about goods and services, enabling them to exert substantial control. Further, the rapid growth of the internet has been one of the key factors in changing the rules on how businesses’ compete in the market. The reach and speed of the enhancement along with the distinctive characteristics of interactivity and customization intensify the need for having a modern business approach from the competing industry on the internet serving in their attempt to oppose or leverage the popularity of other competitors. Herein, the strategic importance of the internet in terms of communication is especially evident for the business industry as products/services and the internet has been able to create a to maintain good customer interaction and business transactions. With millions of websites online, the Internet is considered as the most essential communication medium in the world and with millions of customers around, many organisations will have the opportunity to provide the needs of a specific market.

Maori Social and Cultural Values and Healthcare

Maori Social and Cultural Values and Healthcare Shame is a painful feeling of humiliation or distress caused by the consciousness of wrong or foolish behaviour. The effect of shame on the health of the Maori client would be a client was diagnosed by type 2 diabetic and was recommended by the general practitioner to loss his /her weight. The general practitioner also made appointment with the weight loss program people and asked the client to attend the program but the client itself was feeling kind off embarrassed or bit shame as he/she have to attend the program, people will gossip about it and how will they react. The client may feel uncomfortable if at first he /she wold have controlled this it wouldn’t have come to this stage. Feeling inadequate not enough or insufficient. The effect of feeling inadequate on the health of a MÄ ori client would be a MÄ ori client visited a doctor as she was not feeling well, she had difficulty in sleeping and usually sweating, nervousness. After proper examination the doctor concluded that she has got hypertension(high blood pressure).the doctor started to inform her what she needs to do to control high blood pressure without medication and with medication too but after that brief information the doctor has given her time to think and decide and he went away giving her space but she felt that she had less information given to her regarding hypertension and she couldn’t say anything as she lacked knowledge and was not able to ask the doctor more about it as she felt embarrassed. Withdrawal (maunu) being pull out, to draw out or to loosened or get isolated. Example a person was feeling sick and needs to see a doctor, but when she went to the hospital she could not access any health services as she didn’t knew anything about health , it was all new to her. Neither has she known about the health services nor has appriopate knowledge felt withdrawn as people there knew where to go and where not to go. Feeling misunderstood took it in a wrong way, improperly understood or interpreted. For an example a MÄ ori client visited a doctor and informed that the medication he prescribed did not do anything and no important in her health but the doctor got bit angry as and said are you trying to teach me.The MÄ ori client felt that what she was trying to say doctor took in a wrong way, she just wanted to get a better medication that will improve her health. 1.2 One to one consultation with a health worker A MÄ ori lady goes to see a doctor and the doctor was male, she went to see the doctor to know how to avoid type two diabetic, but when she found out it was a male doctor she felt bit uncomfortable with him. The doctor tries his best to make feel comfortable. She seemed like she was nervous so the doctor tried to take her stress away by asking her to take deep breaths. She got bit worried to whether the doctor will provide her adequate information or not and whether it will be better for her or not. The doctor provided her with all information and how to avoid them also he also provided a guide book for her to read on her own too. Consumer survey As a health nurse educator she went to a boarding school to all the students doing consumer survey about the ascertain number of smokers. Firstly she asked permission from the parents to continue this survey. During this survey she looked at a simpler way to meet the age group of students made questionnaires that students can understand also got online website which is usually accessed by youths. She conducted this survey through face to face interview. Questionnaires were given out to them simple answers like yes/no .While conducting this survey she also maintained confidentiality and privacy for students. She explained the students while she was doing this survey in a simple way for their understanding. One to one consultation with a health worker of a different gender. For an example a male nurse promoting breast feeding for MÄ ori mothers. Firstly before going near to the mother the male nurse would get permission from the family or the husband to explain this to his wife about breast feeding. If the mother does not agree a male nurse he would give that information to the family members or to the husband so that they can explain to her. He will also get a MÄ ori nurse with him to assist him in communicating with the MÄ ori client as his first language is English. While communicating with the Maori client he will provide privacy to her. Explain her things as simple as he can. Providing information about support and also getting feedback from her is she does not understand anything. Group consultation with a health worker. The health worker having a group of Maori people who came for consultation together about influenza risk and how to reduce the spread of it. The health worker firstly made the environment suitable for them like in a room or office to maintain the privacy. When the clients arrives he greets them in their language by respecting there culture and belief. He also speaks to them in a very respective manner. The health worker provides adequate information to them and they all actively participate in the group where they could not understand things and need to know a bit more about it. He also informed them that if they feel they have not got enough information they ask questions to him. 1.3 Adverse socio-cultural factor one Education- If you as a MÄ ori are not educated you won’t be able to communicate well in front of others. If you are less educated you feel shame (whakama) in yourself as you won’t know what to do if want to see a doctor. You won’t have direct impact to health services. For an example you want to see a doctor but you don’t know where to go and get the information from and you feel shame on yourself as you are not educated how will other people react on it. Adverse socio-factor two Lack of identity (age, gender)- You will feel shame on yourself as people won’t know you who you are and where you are from. Example you have got diabetic and you want to go and access health services at district health but you cannot access as you don’t have an identity and knowledge about it. Another example can be the ministry of health NZ published pamphlet in MÄ ori language to make it easier for people who cannot understand English to read but still you don’t know how to read it in your language too. Adverse socio-economic factor one Employment- A MÄ ori person goes for job interview and does well in the interview but the employer does not give the designation he should get as he does not have the appropriate qualification or degree. He won’t be getting better pay as he should be. He won’t be able to excess any health services as whatever income he earns is spent on the family needs. Sometimes MÄ ori people doesn’t even have job as they don’t have any qualification and feel shame on themselves (whakama) people are laughing at him whenever they go to look for job. Adverse socio-economic factor two- Discrimination in education- The child won’t be getting education up to a better level or appropriate standard as they come from the poor family or due to the ethnicity. The child won’t be treated friendly by other students and teases the child how poor he is and the child will feel shame on himself (whakama) which will make him to avoid going to school. The child will not be getting proper health services as his family does not earn much. 2.1 A) Negative outcome one- No access to medical treatments- Like a MÄ ori client was very ill and wanted to go and see a doctor to get treated but he could not go as he was not educated he didn’t knew where to go and felt shame on himself and didn’t knew which medical treatment to access. Negative outcome two- Traditional medicine- In MÄ ori there is a medicine that they use that is rongoa it is use to prevent many sickness and provide remedies for the sickness. But the medicine making is passed down to generation to generation so the new generation may not know how to make the medicine and maybe don’t even know what ingredients maybe used. Some maybe feel bit embarrassed on themselves as they know anything about their traditional medicine. Negative outcome three- Non-MÄ ori speaking person- A health care assistant goes to meet a client and before going to that client she got bit background about that person and learnt that the person is Maori. When she went there she greeted the families and the client in MÄ ori and was able to speak bit fluently to them all were bit shocked and ashamed on themselves that they are MÄ ori themselves but they cannot speak their own language but a person who is a non-MÄ ori person speaks well. B) Positive outcome one- Cultural appropriate programmes- In a rest home they have people there who wants to get more knowledge about MÄ ori culture so the company organises a teaching session in a culturally appropriate setting to the clients, the health care assistants and clinical staffs. Positive outcome two- Maori provider group- Like for some MÄ ori clients they are special needs clients they require some special aids in their life so the good thing is that now in New Zealand there is a MÄ ori provider group they do funding for Maori health and disabilities issues, taking accounts of the Manaia Health PHO population profile and health needs, building Maori provider capacity in service delivery and improving upon quality issues. Positive outcome three- Whanua ora- The ministry of New Zealand is trying to look for solutions and information to support the whanua plans and track the whanua goals. All this solutions will be used with a group of people or by range of people from the whanua ora navigators or to staff at whanua ora collectives to whanua themselves, although people whose information is captured in whÄ nau plans will be able to have a say in who is allowed to access that information.

Marketing plan of LOreal Melbourne Fashion Festival

Marketing plan of LOreal Melbourne Fashion Festival Listed as a not for profit organisation since 1996, the Melbourne Fashion Festival Ltd, now known as the LOreal Melbourne Fashion Festival, has always been at the forefront of the fashion world. Over the years, the LMFF has become one of Australias top fashion events and focuses on target markets that are fashion oriented, social oriented and a mixture of both. The events success can be recognised by the efforts made by many individuals and businesses that have been with the organisation for many years. On March 14, 2011, the LMFF launched Fashion Full Stop: Decades of Australian Fashion, an event that celebrated designers, along with many labels and styles that have shaped Australias history in fashion. With tickets ranging from $79 to $39, 4000 fans filled the Melbourne Convention and Exhibition Centres plenary auditorium. Due to this, the event has been deemed a large priority in future shows and an extremely important opportunity to raise the profile of the organisation (LOreal Melbourne Fashion Festival Pty Ltd, 2011) Therefore the main objective of this event is to be recognised both nationally and internationally as the leading event of its kind and stimulate activity across the retail, clothing, footwear, and creative sectors. The purpose of this marketing plan is to identify LMFFs many strengths, weaknesses, opportunities and threats ; and these must be used in union with several marketing strategies, actions and a budget of $47 200 to eventually achieve the overall objective. Although the companys strengths and opportunities outweigh the organisations weaknesses and threats, the growing competition within the fashion industry and changes in the marketing environment need to be of focus. For the event to be a success, the organisation must modify or maintain the strategies and actions to directly reflect these changes. Event Information The aim of the Fashion Full Stop Opening Runway event is to celebrate and promote iconic designers, labels, styles and moments from the 1960s to today, stimulate sales and present Melbourne as a precinct full of design superiority. Assessment of the Marketing Environment Internal Environment Strengths: Since the LMFF initiated in 1996, the unique LOreal brand image has flourished Created brand awareness, recognition and emotional value to its target audiences Has built a reputable media profile Has been able to grow and produce a diverse range of activities Showcases many strong brand names and sponsors Sales within Melbourne and other parts of Australia have skyrocketed Increased staff attitude towards the event, opinions about the event, and expertise and experience during the event Weaknesses: Certain markets are not focused, e.g. low income earners. This may be intentional as the event focuses on exclusivity. Due to the lack of detail about the event in regards to online advertising, television advertisements and more, previous customers may have a perception that the event may be similar to the previous year or be similar to competition. External Environment 3.21 Micro-Environment Competitive analysis and Venn Diagram Direct competitors (offer similar, but somewhat differentiated events) include: Location Prices Target Market Offerings and/or Sales Date and time Rosemount Australian Fashion Week Sydney Similar Same Similar Different Mercedes Benz Fashion Festival Brisbane Similar, but offer free events Similar Achieved an increase of 61% on ticket sales and 33% on attendance in 2008 (Lindsay Bennett Marketing, 2010) Different Motorola Melbourne Spring Fashion Week Melbourne Nearly all events are free Similar Very similar Different Perth Fashion Festival Perth Similar Same Very similar Different New Zealand Fashion Week Auckland (outside Australia) Very similar Similar Very similar Same Similar offerings Party Eclectic Well known SOCIAL HIGH PROFILE INTERNATIONAL Indirect competitors (seek to provide the same benefits to the consumers, but in a different form) include: Port Fairy Folk Festival Future Music Festival Moomba Festival 3.22 Macro Environment PESTE Analysis Political forces/legal and regulatory influences The LMFF is required to uphold and adhere to many political and legal regulatory practices and the most important include: Drinking laws: all underage visitors must be accompanied by an adult in bars and dining rooms (LOreal Melbourne Fashion Festival Pty Ltd, 2011). Entry: refused entry is given to any person that is affected by alcohol/drugs, behaves aggressively or reduces the reputation of the LMFF or any organisation associated with the LMFF (LOreal Melbourne Fashion Festival Pty Ltd, 2011). Intellectual property: in the interest of all the stakeholders, registered designs, trademarks, patents, and copyrights all need to be respected by using intellectual property laws. It encourages technological innovation and artistic expression in industries (Commonwealth of Australia , 2010). Economic trends In economic troubles, fashion, the arts and entertainment often get sacrificed because of a decrease in disposable income. However, the slowdown within worldwide expenditure due to the impact of the global economic crisis has had a little effect on the LMFF. In fact, consumers are still spending a large amount of income, visiting the festival on an annual basis, and sponsorship is still going strong. Socio-cultural trends According to Easey (2008), fashion is ultimately about change.many of these changes are brought about by designers trying to create something new to satisfy customers, but others are because of influences beyond the control of designers or manufacturers.some are within a companys control and others are way beyond it. Therefore, the LMFF opening runway show will have to focus on the current needs and wants of the target market and find a way to satisfy them. Technological trends In several industries, the development and utilisation of new technology gives the opportunity of improving a consumers experience. Recently, designers such as Alexander McQueen and Alexander Wang used technology to stream their fashion shows live online (Moore, 2010). The brand DKNY has also started using a barcode technology for invitations and seating arrangements for its fashion show (Moore, 2010). This type of technology could be developed for use in the LMFF opening runway show. Environmental trends Recently, an ethical fashion forum has developed a mission to support  and  promote  sustainable practices, facilitate  collaboration, raise  awareness  and provide the  tools  and  resources  needed to reduce poverty, reduce environmental damage and raise standards in the fashion industry (Ethical Fashion Forum, 2011). Therefore, the push to become green is fairly large on fashion shows and designers. SWOT Analysis STRENGTHS WEAKNESSES Established in 1996 Unique LOreal brand image Not for profit organisation Stimulates sales within Melbourne and several brands Presents Melbourne as a centre of design superiority Diverse range of activities Unique Strong brand names Good reputation Popular shows created annually/positive track record Staff attitude and opinions Staff expertise and experience Existing media profile/reputable media partners or sponsors Location Celebrity attraction Although variety of offerings, certain markets are not focused on Perception that customers may already know whats of offer Lack of detail Current marketing campaigns are shallow and not environmentally friendly OPPORTUNITIES THREATS Increase visitors and attract tourists Boost retail sales and economy Exposure for sponsors/volunteers Upcoming designers and existing designers to showcase talent Build reputation of Melbourne Opportunities for the LMFF to create something different Competition/growth of other tourism areas in Melbourne Limited finance Infrastructure renewal due to increase of visitors Safety and security Major events throughout the year that target market prefer to spend time and money on Hard to create niche products/services due to continuously changing environment Increase in push to become green Target Market Consumer Information There are three types of target markets: Primary: approximately 50% of attendees, require a small amount of marketing costs, go for the fashion and are loyal to the event. Secondary: approximately 30% of attendees, require a slightly larger amount of marketing costs, use the fashion event as a social experience. Tertiary: approximately 20% of attendees require a large amount of marketing costs; go as its an event close to home. Target Markets and Market Segmentation Market Research For the purpose of improving the LMFF event and in order to determine the characteristics of the primary, secondary and tertiary target markets, secondary research has been used. This information has not been directly extracted from the audience, but instead from a variety of sources. A useful way in identifying the reasons why several target markets visited LMFF was to create a brand bullseye, which takes into account a variety of emotional and functional perceptions, opinions and hot buttons (Skildum-Reid et al, 2007), see appendix 1. Consumer Segmentation The primary target market are associated with the fashion world and are visiting the event to connect with designers, musicians, consumers, and retailers. In other words they are high profile guests who have been actively engaged with the festival throughout its history and continue to support LMFF into its future (LOreal Melbourne Fashion Festival Pty Ltd, 2011). The secondary target market enjoys socialising, spending a large amount of disposable income and are easily influenced by peers and the media. The tertiary are people that are interested in the arts, but use location and convenience to satisfy their needs and wants. Demographics Variables Target Market Primary Secondary Age 21 50 18 30 Gender Female and Male Female and Male Marital Status No No Education Yes Yes Children living at home No No Income Middle to upper class, large amount of income, between $50 000 $110 000 Lower class, large amount of disposable income, equal to or less than $30 000 Internet use/ type High/Broadband High/Broadband Online buying habits Medium High and know how to buy online tickets, etc Television viewing preferences Pay television Pay television and free to air television Transport use Private Public and Private Beverage and food preferences Expensive and prefer alcohol and tea/coffee Cheap and prefer alcohol and sweet drinks Employment status/occupation Employed, usually in the fashion industry Student, unemployed or new worker Location Both domestic and international Domestic and urban/metropolitan areas (Information collected from EIT Inc, 2005; Frankie, 2011; Fashion TV, 2011) Psychographics Variables Target Market Primary Secondary Lifestyle City prone Enjoys shopping Quality oriented Frequent buying behavior Interested in the arts music, dance etc Upscale and well-off Trendy Globetrotters Value-for-money oriented Social status activities No major responsibilities City prone Big spenders Personality Independent/Opinion leader Brand and fashion conscious Very sensitive to advertising Competitive Always searching for the newest trends and products representative of their social image Influenced by peers Outgoing Opinion formers Street-smart (Information collected from EIT Inc, 2005; Frankie, 2011; Fashion TV, 2011) Objectives Overall Business Objective The overall business objective of this event is to be recognised both nationally and internationally as the leading event of its kind and to stimulate activity across the retail, clothing, footwear, and creative sectors. SMART marketing objectives The objectives below conform to marketing standards of setting objectives which are Specific, Measurable, Achievable, Results oriented, and Time bound (Skildum-Reid et al, 2007). To obtain international and national prime time stories on channel FTV, various advertisements on national radio station NOVA, and a major advertising campaign with a colour photo in the magazine Frankie, one month before the event. To increase ticket sales domestically and internationally by 10% compared to the previous years opening runway event. To increase awareness and recognition of the brand LOreal in Australia from 20% to 35% by February 2012. To obtain five more sponsors prior to the event in order to increase funds by $150 000. Marketing Strategies Link to objective Rationale Strategies Measurement mechanism 1 This will achieve a large market penetration in the target markets and will encourage ticket sales before the event 1.1 Provide digital footage of highlights of last years event to various television and radio stations Number of televised stories that use the material 1.2 Create opportunities for video and audio interviews with designers of the event Number of interviews 1.3 Create and distribute press kits to local and international media Quality and acceptance of media kit 2 This will achieve market growth and showcase the event as being popular and well-known 2.1 Release early bird tickets at a discounted price to loyal customers Advance ticket sales and/or revenue, customer database 2.2 Provide online ticket purchases through connection of event website and ticketing company Ticket sales and/or revenue, customer database of event and ticketing company 2.3 Cross-promote with the event designers, singers and dancers through various advertising campaigns Number and quality of cross promotions 3 This will boost ticket sales and product sales before the event due to brand loyalty and recognition 3.1 Offer and provide samples of LOreal products to customers Number and frequency of customer purchases, customer opinion and satisfaction 3.2 Cross-promote event with LOreal advertisements Number, quality and success of cross promotions 3.3 Start an online social page e.g. facebook to discuss the brand/product/event Number of visits/hits/comments/likes/followers 4 This will allow the event to produce better offerings in regards to the exclusivity of the event and will increase the events profile 4.1 Create a sponsorship proposal and press kit that stands out from competitors Acceptance of proposal and number of responses, number of proposals from competitors Action Plan Actions Action Officer Time Frame (months before event) 12 11 10 9 8 7 6 5 4 3 2 Strategy 1.1 Action 1.11 Contact FTV and NOVA representatives to find out deadline Public relations/media team Action 1.12 Collect and compose footage of event and audio interviews Public relations/media team Action 1.13 Send to FTV and NOVA by deadline Public relations/media team Strategy 1.2 Action 1.21 Develop an interview script Public relations/media team Action 1.22 Contact agents of designers or designers directly and set up a meeting to interview Public relations/media team Action 1.23 Collect and condense interview data into clear information Public relations/media team Action 1.24 Send to editor of magazine by deadline along with press kit Public relations/media team Strategy 1.3 Action 1.31 Contact media representatives to find out deadline Public relations/media team Action 1.32 Write media release and information Public relations/media team Action 1.33 Develop press kits to send to magazine Public relations/media team Action 1.34 Send to editor by deadline Public relations/media team Strategy 2.1 Action 2.11 Contact ticketing company to inform them of intention to sell tickets to event, with prices and discharge information Marketing team/Ticketing manager or assistant Action 2.12 Create online flyer to advertise event and early bird discount Marketing team Action 2.13 Send flyer to ticketing company database and event database through both mail and e-mail Administration Strategy 2.2 Action 2.21 Liaise with marketing team of ticketing company about website link Marketing team Action 2.22 Create link within current event website with information and prices of tickets IT team, marketing team, ticketing manager or assistant Strategy 2.3 Action 2.31 Develop a partnership agreement Public relations, marketing team Action 2.32 Contact agents and set up a meeting to propose potential partnership  arrangement Public relations, marketing team Action 2.33 Create and edit advertisement/promotion Marketing Action 2.34 Inject cross-promotion into public Marketing Strategy 3.1 Action 3.11 Contact LOreals sales and marketing team and set up a way to receive an x amount of samples Sales and Marketing team Action 3.12 Contact various intermediaries such as makeup counters, hair salons, fashion magazines to inform about samples Marketing team Action 3.13 Distribute samples to intermediaries to implement in marketing campaigns Sales and distribution team Strategy 3.2 Action 3.21 Develop a partnership agreement Public Relations, marketing team Action 3.22 Contact LOreals marketing team and set up a meeting to propose potential partnership  arrangement Public Relations, marketing team Action 3.23 Create and edit advertisement/promotion Marketing Action 3.24 Inject cross-promotion into public Marketing Strategy 3.3 Action 3.31 Create a user login on facebook.com IT Team Action 3.32 Organise and disseminate information and media on profile page with links to several other pages and event website IT Team, media team, marketing team Strategy 4.1 Action 4.11 Write a marketing plan Marketing team Action 4.12 Identify competitors and sponsors Marketing team Action 4.13 Write a sponsorship proposal and press kit Marketing team Action 4.14 Send sponsorship proposal and press kit to identified sponsors Public relations, marketing team Contact sponsors and decide on sponsorship funds Marketing team Marketing Budget The marketing budget was based on a calculation of 20% of the total price of 4000 tickets sold in 2011. Ticket cost Total $79 x 4000 $316 000 $59 x 4000 $236 000 $39 x 4000 $156 000 $708 000 Average $236 000 Total Marketing Budget after 20% $47 200 Objectives Need Description/Calculation of Costs Cost 1 Advertising/publicity costs for Frankie and NOVA and FTV Frankie: 3 x Full Page, W: 210mm x H: 275mm @ $4670 each (Frankie, 2011) $14010 NOVA: 20 x 30 second ads over 7 days, 6am 6pm prime time @ $50 each (Australia Trade, 2010) $1000 FTV: 10 x 15 minute shows over 7 days, 7pm 7:15pm @ $20 cost per thousand (CPM) of 50, 000 (Boone, 2009) $10 000 Total $25 010 2 Mailing costs 5,000 x letters @ $58c each (Australia Post, 2011) $2900 Ticketing commission 4000 tickets x 10% increase = (4400 x $79) x 0.01 commission $3476 Printing costs 2 colour copy flyers per A4 page = 2500 x A4 pages @ $38c each (Officeworks, 2011) $950 Website development Overall cost (Cmather, 2011) $495 Website maintenance 30 hours @ $30 per hour (Cmather, 2011) $900 Advertising and promotion for cross-promotion with designers Billboard 6m x 3m for 8 weeks @ $1500 per 4 weeks and a one off $300 installation cost à · 2 (halves with cross-promotion) (GOA Billboard, 2011) $1650 Total $10 371 3 Samples cost 20 000 samples @ $10c each $2000 Advertising and promotion costs for cross-promotion with LOreal 25 x national light weight bus stop advertising @ $690 each à · 2 (halves with cross-promotion) (Adshel, 2011) $8 625 Social Website Usage is free $0 Distribution costs Covered by LOreal $0 Total $10 625 4 Printing costs 20 pages x 100 booklets = 2000 colour pages @ 0.38c = $760 + 100 booklets x $1.95 each for binding = $195 (Officeworks, 2011) $955 Mailing costs $1.20 x 100 booklets (Australia Post, 2011) $120 Total $1175 Overall total $47 181 Monitoring and Evaluation Objective 1: Measurement and evaluation mechanisms include: Number of televised stories that use the material Number of gained interviews Quality and acceptance of media kit Continuous partnerships with companies Objective 2: Measurement and evaluation mechanisms include: The difference in the number of ticket sales and/or revenue collected in prior year and current year Customer database increase and loyalty Number and quality of cross promotions Employee satisfaction LMFF annual review statistics Objective 3: Measurement and evaluation mechanisms include: Number and frequency of customer purchases/ LOreal annual review Number and frequency of sample intake Customer opinion, satisfaction, perception, and behaviours through surveys Number, quality and success of cross promotions Number of visits/hits/comments/likes/followers on facebook page Increase in ticket sales for LMFF overall events Objective 4: Measurement and evaluation mechanisms include: Acceptance of proposal Number of responses from sponsorships Number of proposals from competitors to sponsors Number of contracts signed with sponsorships compared to previous years, see appendix 2 Sponsorship funds increase and resource availability Sponsor reliability, efforts made, and perception of event Conclusion and Recommendations The LMFF has repositioned one of its most recently popular events called Fashion Full Stop: Decades of Australian Fashion. This popularity is proven by creative director, Grant Pearce, who stated in previous years, there hasnt been a show on opening night, theres just been a small presentation but this is a major theatrical show (Merhab, 2011). This success has been assisted by creating numerous objectives, marketing strategies, and an action plan that concentrates on increasing advertising, sponsorship and sales. The LMFF needs to continuously check and track the success of their initial objectives and modify or maintain the strategies and actions accordingly. These changes need to directly reflect the target markets and their various needs, wants and demands. Appendix Appendix 1. Appendix 2. Principal and Government partners: Loreal Paris, State Government Victoria Major Partners: Herald Sun, David Jones, Sofitel Luxury Hotels, Pacific Brands, Centralpier Spirit of Docklands, SpecSavers, Paper Stone Scissors, Eye Media, Westfield, City of Melbourne Event Partners: Marie Claire, 565 Lasoo, City of Stonnington, Peroni Italy, Colonial First State Global Asset Management, Woolmark, Sportsgirl Official Product Partners: Champagne Devaux, Yering Station, Lavazza, Lexus, Raffaello, Chambord, Sanpellegrino, Toll Ipec, Nine west, kikki.K, Synergy, Steve Madden Platinum Partners: Chadstone, Deloitte, Victoria Racing Club, Wilson Parking Gold Partners: Middletons, Corrs Chambers Westgarth, Deutsche Bank, MyCatwalk.com, Melbournes GPO, Fashion Weekend Melbourne, Image Box, The Just Group, Collins 234, Nikon, QV Melbourne, Kookai Media Partners: Artichoke, WGSN, Frankie Magazine, Cosmopolitan, Vogue Australia, 3AW 693, FASHIONTREND, FashionTV, Harper Bazaar, Grazia, Nova 100.3FM, InStyle, Madison, Avant Card, Hoyts, Yen

The Individual Versus Society in Kerouac and Ginsberg Essay -- Allen G

The Individual Versus Society in Kerouac and Ginsberg    One theme that is prevalent throughout much of the literature we have covered so far is that it is very critical of the conformist values of late 1950s society. In an era of Levittowns and supermarkets and the omnipresent television, there was a call to leave the conformist suburban culture in search of something higher. Two major proponents of the individual as opposed to society were Jack Kerouac and Allen Ginsberg, two of the central figures in the Beat movement. Through their work one can gain a perspective on the anti-conformity spirit that was brewing under the surface in the Beat culture. The Dharma Bums, by Jack Kerouac, tells us through the mouth of Ray Smith about his time with Japhy the Zen Lunatic. His narrative depicts a critique of modern culture, with its demands, expectations, and plastic rewards. Even the title of the book suggests this, as the Buddhist word Dharma means one's niche, or spiritual duty in the universe. Thus a Dharma Bum would be one whose natural place in the world, where he rightly belongs, is living the life of a transient. In other words, Kerouac is saying that there is no shame in a life which is outside of the normal realm of society, if this is where one's life takes them. One central theme of The Dharma Bums is Buddhism. One of the most important things to note about the religion in this book is the two forms it takes, and the significance these forms have on the plot and meaning of the book. Ray Smith is a neophyte in the school of Theraveda Buddhism, which is a school dedicated to movement towards enlightenment. Under the teaching of the Theraveda canon, everything a person does should be done with the end goal of perso... ...the top of the mountain and climbing still higher. However, Ginsberg sees desolation and the decay of our society into a homogenous, conformist slop. The reason for this difference could be attributed to their particular situations; while both were climbing higher and higher both in the Beat circles and in the literary world, Ginsberg was still confronting his own sexuality and past. At any rate, however, it becomes clear through the readings of these poets that both were proponents of the individual, and that both condemned conformity. By the late 1950s, the main question on the minds of these men would be whether we could rise above the "faceless wonderless crapulous civilization." Works Cited Allen, Donald, ed. The New American Poetry 1945-1960. Berkely, CA.: U. of California P., 1999. Kerouac, Jack. The Dharma Bums. New York: The Penguin Group, 1976.

Lamb to the Slaughter and The Speckled Band Essay -- English Literatur

Both Lamb to the Slaughter and The Speckled Band Share some of the characteristics of murder mysteries. Explain the similarities and differences between the two stories And say which of the two you find more compelling. Arthur Conan Doyle, author of "The Speckled Band," wrote his story in 1892. Roald Dahl, author of "Lamb to the Slaughter," wrote his story in 1954. Straightaway there is a definite difference in the stories; one was written 62 years after the other. This major time gap will obviously affect the way they were written. I will take this into account in this essay. "The Speckled Band" is a typical murder mystery, involving an eccentric doctor and a cunning detective. "Lamb to the Slaughter" is about an impulsive murder of a man by his wife, when he tells her that he is leaving her. "Lamb to the Slaughter" begins with a happy, heart-warming scene of Mary Maloney sat waiting for her husband to return from work. "The room was warm and clean, the curtains drawn, the two table lamps alight." It tells the reader how in love she is, and she seems peaceful and contented as she sews. It appears like domestic bliss. It seems extremely unlikely for that home to be the scene of a murder, as it appears to be so tranquil. As the murder is at the beginning of the story, it leaves the reader in suspense - will the detective catch Mary? Or will she get away with it? It is different to traditional detective stories, because they usually do not reveal whom the murderer is until the very end, which also keeps the reader in suspense but using a different technique. "The Speckled Band" is written in first-person narrative and in the past tense. This gives the reader a more realistic impression of the sto... ...ory anyway. The language in "The Speckled Band" is archaic, compared to the modern, colloquial language used by Dahl. Conan Doyle uses words such as 'defray' and 'fain,' words which are definitely not used today and are not recognised in our vocabulary. The descriptions are long and drawn out, compared to the brief and to the point ones Dahl uses. "Lamb to the Slaughter" is not stereotypical of any particular genre, but is different altogether, in a league of it's own. The theme of the plot is also lighter and in places more jovial than Conan Doyle's, and there are a few instances where we can laugh at Dahl's ironic situations. "Lamb to the Slaughter" is a much more appealing story to me, as it is shorter and easy to understand. Much of the language used by Conan Doyle is too archaic for the younger generation to understand and take an interest in.

For Your World :: essays research papers

For Your World A story consists of many small parts. When these parts are put together they create a piece of literature that conveys a message. This message can be about almost anything. Literature can tell a story about happiness or an experience of love. It all depends on what pieces and how they are placed together which makes a story. Anton Chekhov has written a wonderfully pieced together short story titled â€Å"Misery†. The elements which allow me to understand â€Å"Misery† are narrator point of view, setting, character, and theme.   Ã‚  Ã‚  Ã‚  Ã‚  Setting is the only other device, besides the title, which can set a mood for the story before any characters are introduced. When you place any character in a setting, that setting reflects onto the character. â€Å"Iona Potapov, the sledge driver, is all white like a ghost†¦ His little mare is white and motionless too†¦She is probably lost in thought. Anyone who has been torn away from the plough, from the familiar gray landscapes and cast into this slough, full of monstrous lights, of unceasing uproar and hurrying people†¦Ã¢â‚¬  (69); this quote allows for the reader to build a picture of the scenery. No one would want to have to sit on a sledge for many hours and be covered in snow waiting for someone to come by. The words used to describe Iona’s setting are very carefully picked to create this powerful imagery at the beginning of the story. The city is described as a slough. Slough is defined as a state of deep despair or moral degrada tion. With this deep pit of despair called a town, â€Å"monstrous lights† and â€Å"unceasing uproar† continue all round these two characters. With this as the opening paragraph the story has already started an emotion or feeling inside the readers mind.   Ã‚  Ã‚  Ã‚  Ã‚  How a story is told can alter the meaning of the story. Finding the right combination of who tells the story if very difficult. When the right order of voices are found it makes the story come alive. It allows for the imagery of the person’s actions and the characters thoughts to be read at the same time. â€Å"Misery† has found this great combination.   Ã‚  Ã‚  Ã‚  Ã‚  Narrators are used show or place a given mood in the story. â€Å"It is a long time since Iona has budged. They came out of the yard before dinner-time and not a single fare yet.† (69) At the start of the story the narrator has started the emotion of sympathy for the main character.

The Book: Boofheads

Essay on Boofheads by Mo Johnson. The book Boofheads is a story based on prejudice. Prejudice is here in every day society. This book was written by Mo Johnson for teenagers that have the same problem. The problem is sexism. The prejudice in the book is sexism and how it can affect people in such ways that they have to give up one of the most important things in life. With the three seventeen year old boys Ed, Steve and Tom sexism is a big problem. In the book Boofheads by Mo Johnson sexism is a problem between young boys and girls. The ‘girl’ saying about girls being smart and boys being dumb. This was a clear demonstration of prejudice in Boofheads. In chapter three the three best-friends Ed, Steve and Tom were all in English class. Their teacher had asked Tom a question about the book ‘Pride and Prejudice’ which the class had been given to read for homework. One of the girls in the class named Amy Jones had spoke up before Tom could start to answer his question. Amy then answered the question correctly and turned to Tom and Steven to comment on how ‘dumb’ they were. Her arguments aim was to prove that girls were clearly smarter than boys and that they were not able to produce a â€Å"single word of half decent English,† Amy had commented. This example explains why this passage from the book has the prejudice of sexism. Boofheads by Mo Johnson has a main story line on three teenage boys pretending to be a 36 year old lady in order to have a column in a teenage girl’s magazine. The three boys Ed, Steve and Tom have had the opportunity to prove themselves right to all the sexist girls in their school. They are going to become a fake lady so that they can answer teenage girls’ problems in Tom’s mother’s magazine. Each month they get an email from Toms mum with problems from girls around the state. They come up with solutions to the problem and send an email back to Toms mum with the answers. They only do this to prove that boys can produce a ‘single word of half decent English’. The girls in the boys’ school are adamant that the boys are dumb and these three boys want to prove that they are not. In Boofheads the seventeen year old boy named Tom has a mother that is a fussy magazine editor. One of the best in the country. She has a messy office and never relies on Tom’s advice. Tom is always giving his mother advice on the look of the magazine, contrasting colours and some fashion ideas. He is usually right as his mother gets the same criticism from her boss. She never even realises that Tom gave the same advice to her rior to her changes. She does not believe that a male has any brain for a magazine and they need to stick to the things that men are supposed to do. Tom could be right on the spelling of a word and she would still not believe him. This shows that women of an older age are still sexist to males when it comes to how smart they really are. In conclusion the book Boofheads by Mo Johnson was a book about sexism. It was mainly based on sexism on males by females. This is why Boofheads is a book about prejudice.